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Our vision

We create positive change and lead the way through social enterprise excellence.

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Our aim at GLL is simple: to improve the social, mental and physical health of the communities we’re a part of. We’re a charitable social enterprise at the forefront of UK public service delivery, continuously improving accessibility, quality, sustainability and value. With commercial expertise and strong social purpose, we transform communities through leisure, health and cultural services.

Turning our vision into everyday impact

As we look ahead to 2027, our vision is clear. GLL aims to be the most impactful and respected charitable social enterprise in our sectors across the UK. This means:

Being a leading operator of leisure and library services, and a trusted partner committed to delivering enhanced quality, sustainability, and value in public services.

Being a recognised champion and key provider of services that promote healthy living, support preventative health, and improve physical, mental, and social wellbeing for all.

Being an innovative and collaborative organisation that generates significant social value by aligning with national economic, environmental, health, and societal objectives, while effectively supporting our partners' local strategic aims.

Being an employer of choice and a respected staff-owned co-operative that values its people, fosters involvement, and provides fulfilling jobs with excellent opportunities for growth.

Being a successful and sustainable charitable social enterprise that reinvests all financial surplus to further our purpose and mission, building a resilient organisation for the long term.

Our partners recognise us as a staff-owned co-operative deeply committed to delivering exceptional public services. Through our sustainable business model and strong financial standing, we ensure the longevity and impact of our joint efforts. Together, we consistently invest in facilities and services that demonstrably improve the lives of the communities we both serve.

Our work follows six core values that shape everything we do:

Respecting the planet

We are reducing our impact on the environment through actions such as less reliance on fossil fuels and minimising waste; and working closely on joint actions with our local authority partners.

Respecting the planet

Partner of choice

We recognise that great performance must be a ‘given’ in all our partnerships, but it is the quality of our relationships where our difference really comes through, and our capability and willingness to support our partners’ broader agendas.

Partner of choice

The Better way of doing business

We are a business for good and embrace the notion that we are a catalyst for change, and for improving the lives and opportunities for people in our communities.

The better way of doing business

Tackling health inequalities

We can play a key role in improving the health and wellbeing of all in our communities, including those facing economic, health and social inequality.

Tackling health inequalities

Customers and communities at our heart

We are a strong business because we listen and act on customer feedback, engage our communities, and use insight and foresight to improve all we do.

Customers and communities at our heart

More than a job

We want to be the best staff owned organisation in the UK, where people feel valued and want to be actively involved in an organisation that is different.

More than a job